Ubisoft asked REZ to create a launch trailer for their game Watch Dogs. The challenge, (relying only on the actual game) was to create a two-minute thriller that would cap the marketing campaign.

The Concept

At REZ, we believe a trailer should evoke the same emotions and thrills players have when playing a game. To pull that off, we find a way build that experience into the video before the game is published, and players even get a game pad in their hands. For this trailer, we recreated the adrenalin rush of an intense pursuit through the streets of Chicago. 2_MAGE_WD_HOWWW_1100x618IMAGE_COL_HOWWW_EXTRA_31_IMAGE_WD_HOWWW_1100x618

The Production

The visuals and audio we created are synched to the pace of a pounding heartbeat; the intimacy of the audio forces the viewer to be very conscious of the physical effort of the chase, while being fully embedded in the real ambient sounds of the city. An element that works well here is how we integrated banner quotes from the press into the game’s environment, without interrupting the action.
Behind all that slick awesomeness are hours and hours spent creating shots with a virtual camera while playing the game. After finding the right music, we re-worked the piece with the artist to customize the pace, making it fit perfectly with the rhythm of the video.
Every moment is tuned and blended to heighten the drama and give it that signature REZ cinematic gameplay.


In only five weeks, the Watch Dogs trailer was published; the final installment of a marketing campaign for the most successful game launch of a new IP so far.